It’s October 11th, 2025, and as I’m about to embark on my biggest transformation to date, I’ve decided to reflect on the past three years, and the tipping point that led to my life overhaul.
It was 2022...
I had been running my clay business for just over seven years when things started to feel off. I’d lost my spark. I’d lost my love for it. This was due to a number of factors that I’ve only more recently had awareness around.
During that time, I felt constantly on edge. Always worrying about what people thought of me. Always in my own head. We’d moved to a new development six years earlier and I’d fallen pregnant almost straight away, so most of my connections were with neighbours. The area was still growing, quiet, and new.
I was juggling a full-time job and building my business, which took off quickly and became successful. Then, when my daughter arrived, I made the decision to quit my job and go all in on my business. It meant sacrificing a lot of my maternity leave to work around nap times, evenings, and any pocket of time I could find.
We went to baby groups, of course, but I never really made close friendships.
Fast forward four years, and the world went into lockdown. My eldest was two and a half, and I was pregnant with my second.
During Covid, my business boomed. I was creating clay keepsakes - rainbows for babies, and people couldn’t get enough of them. But by the end of August, I had to close the shop and go on maternity leave.
After my youngest was born, I suffered from PTSD. A forced home birth and a 9lb 13oz baby...
By September 2021, my eldest started big school and my youngest went to the childminder three days a week. At first, it felt liberating, the first time in years I’d had long stretches of time to myself to work on my dreams. But school gate anxiety hit hard. I could feel myself withdrawing again. I’d been in self-preservation mode for so long, and while Covid had allowed me to hide away, that wasn’t an option anymore. It was time to face my demons.
By the summer of 2022, I was feeling completely lost and isolated. I craved connection, real, soul-nourishing connection, and I didn’t have it. I felt so incredibly lonely.
In January 2023...
Then, in January 2023, everything changed. An old school friend took his own life.
That was my catalyst.
I cried for two weeks straight. I was so low, so sad, hovering on the edge of depression. But I knew I couldn’t stay there. I knew I needed help.
At the same time, I felt this burning desire to do something that would help others too.
That’s when the idea for my book was born - Rise. Reclaim. Roar! - a self-help guide and journal designed to help women rediscover themselves and find more purpose over twelve weeks. I didn’t want it to be another journal you fill in for a week and then forget. I wanted it to take people on a journey, with focus, reflection, and real transformation.
It was during that creative process that I discovered life coaching.
I was cooking a roast one Sunday when I heard a woman on the radio talking about loneliness and disconnection. I couldn’t have related more. When I heard she was a life coach, something just clicked. I ran into the living room and said to my husband, “That’s it. I’m going to train to become a life coach.”
I started with a low-cost course to test the waters, and very quickly, I was hooked. A month later, I found the academy I wanted to train with and invested heavily in it, not just for the qualification but for the lifetime access to coaches. That support has been invaluable ever since.
Becoming a coach was the best decision I’ve ever made. The training forced me to do the inner work alongside building a business. There was no hiding from it.
How can you sell something you don’t believe in, or haven’t lived through yourself?
But it was tough. Digging into old wounds - the bullying, the assault, the stories I’d told myself for years about not being good enough, it all resurfaced. Yet, this time, I didn’t run from it. I met it. I worked through it. I rewrote it.
That’s when I realised something profound:
Healing isn’t about becoming someone new. It’s about remembering who you were before the world told you who to be. It’s peeling back the layers of conditioning to find your own truth.
I’d spent my life chasing validation, trying to be more, do more, prove more. But enoughness isn’t something you earn. It’s something you remember.
And that’s really where this journey began.
From that point on, I started rebuilding everything - my life, my business, my beliefs - from a place of self-trust. I stopped asking, “What should I do?” and started asking, “What feels true?”
That shift became the foundation of my work today.
Throughout 2025...
I developed my R.E.A.L. Method™ - Reconnect, Explore, Align, Lead - a framework that helps women do the same inner work I did: to reconnect with themselves, explore the stories that hold them back, align their life with their truth, and lead with confidence and courage.
That process became the golden thread through all the work that I do, and the foundations of The Enoughness Evolution - a 100-day coaching experience that helps women stop chasing who they think they should be and start trusting who they already are.
The more I worked with clients, the more I saw how creativity was a doorway back to self-trust. That’s why I’m creating The Clay Artist Academy™ - my passion project for creative women who are ready to go all in. After nearly a decade in the clay industry, I know how much courage, skill, and belief it takes to turn that passion into something real. The Academy brings it all together - artistry, confidence, and business growth - because thriving creatively isn’t just about what you make; it’s about who you become in the process.
This whole journey has taught me that enoughness isn’t a destination.
It’s a daily decision, it’s a way of life.
It’s the moment you stop waiting to be more, more ready, more confident, more qualified, and start showing up as the woman you already are.
If you’ve ever felt lost or disconnected, please know this: there’s nothing wrong with you, you’re just in the process of becoming.
The moment you start reconnecting with yourself, life opens up again. New doors appear. New ideas form. And you realise you were always capable, you just forgot for a little while.
That’s what The Evolution of Enoughness is all about, remembering that you are, and always have been, enough.
Author Bio
Bex Hogan is a visionary coach and founder of The Clay Artist Academy™. Through her signature R.E.A.L. Method™, she helps women reconnect with their dreams, build the self-trust to make them happen, and design lives and businesses that feel true.
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