June the 2nd is always my favourite day of the year, obviously... it’s my birthday.
And this year, I went all in.
Two weeks of full birthday swing. Sunshine. A surprise day out in London with my gorgeous friends. A beautiful, playful pink dress from my husband (which made me feel like pure joy). I felt so happy and excited
But then the actual day came.
We had a surprise spa day booked. A slow brunch. A delicious lunch. A full body massage. Followed by lots of champagne. The most perfect way to spend the day and very much needed.
And yet... I felt off.
Sad, flat, almost heavy in my body.
It caught me off guard, but I knew exactly what it was.
Why do so many women feel like they’re falling behind by 40?
I thought I’d be further along by now.
I felt like I was running out of time. Like I hadn’t done enough in my career.
That old story of “not good enough” came knocking, so very loudly. And instead of celebrating, I was quietly mourning.
Not for my youth. OK, maybe a bit. But more for a version of me I thought I should have become by now.
The unexpected book that helped me make peace with turning 40 and changed my perspective
At the spa, I started reading a book I’d ordered a few days before. It was written by my favorite childhood author, Jacqueline Wilson, her new novel, Think Again.
The main character, Ellie, was also turning 40, it was her birthday that day! I actually couldn't believe it. And the spookiest part was that she was experiencing a swirling mess of feelings. She'd woken up to some awful news, that her beloved cartoon character had just been axed. A HUGE chapter of her life had ended.
But slowly, she realised that this loss gave her something unexpected: creative freedom. A blank page. A new start.
(Don't worry, if you're planning on reading this, it all happens in the first few pages so I haven't ruined too much for you)
And I thought, maybe that’s what this is.
Not an ending. Not even a failure.
But creative permission to start again. And that felt so exciting!
The truth I’ve been avoiding
I’ve spent two years trying to close the door on my creative business. A business that gave me everything I wanted when I started it. Freedom, flexibility, financial stability, and space to raise my girls.
It paid my mortgage. It paid for holidays. And it gave me so much joy.
But somewhere along the way, I started to feel isolated and disconnected. So I pivoted. I put everything I had into becoming a coach. And I love coaching, I really do. But something still felt off.
I felt like I was trying to create a business like all the other coaches in my academy. It wasn't me anymore.
Because in chasing that new identity, I was cutting off part of myself.
I thought I had to show up in a certain way.
I thought I had to be “professional.” Leave the glue sticks and clay tools behind.
But those “shoulds”? They were mine. No one else’s.
What if your next chapter is meant to blend everything you are?
Since that birthday epiphany, I’ve had idea after idea drop in like magic:
💡 Creative workshops for kids
💡 Confidence-building parties
💡 A new in-person experience combining clay and coaching
💡 The Visibility Studio – my new offer that fuses coaching, action, and simple tech
And, just today, as I’m writing this, I said yes to something even bigger:
💡 I’ve signed up to become a qualified Kids’ Self Defence Instructor, combining physical self-protection skills with my coaching approach to help children feel safe, confident, and empowered in their bodies.
It feels like the final puzzle piece clicking into place.
Because I’m no longer separating my creative work from my coaching.
It’s all one. It’s all me. And it’s all coming along for the ride.
This is what I do now:
✨ I help women (and now children too!) get out of their heads and into the world.
Whether that’s through launching a business, showing up confidently in their career, or just feeling more you again.
What does it mean to be creative in your 40s?
It means listening to the parts of yourself you’ve tried to shut down.
It means not waiting for permission.
It means letting who you are lead how you live.
I’m a mentor. I’m a bl**dy good coach. And I’m creative as hell.
I’m never happier than when my hands are messy and my brain is buzzing with new ideas.
But here’s the thing: creativity isn’t just for artists.
It’s how we imagine, problem-solve, play, and reinvent.
It’s how we get unstuck and bring the impossible to life.
When you work with me, I help you reclaim that creativity. Not just in your work, but in how you show up, speak up, and go after what matters.
The deeper work I’m doing behind the scenes
This last year has also been a reckoning.
I’ve been diving into nervous system work, trauma-informed coaching, and parts work.
For the first time, I’m really seeing how my teenage experiences, especially the bullying, shaped the way I shrink, show up, or stay silent.
There’s a long road ahead, but I’m committed to it.
Because the more I understand myself, the more powerfully I can help you.
And by the time I turn 50, I hope to have finally laid those demons to rest.
Why I’m sharing all this
Because I want you to know, I walk this path too.
I don’t just teach it. I live it.
I practice what I preach. And I’m figuring it out as I go.
We deserve to thrive. We deserve to shine.
And absolutely we’re allowed to reinvent ourselves, even (especially) at 40.
Let’s walk it together. All parts welcome.
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